Workflow automation
Which automation platform is worth the cost — and which will you outgrow or underpay for? Comparisons and buying guides for non-technical solo businesses and small teams.
Automation
Visual workflow automation platform with a large library of app integrations and advanced multi-step logic.
Best for: Solo businesses and small teams who need flexible, complex automations and want more control than Zapier at a lower price point.
Free plan with 1,000 operations/month. Paid plans start around $9/month — check current pricing on the Make website.
Automation
Widely used automation platform connecting thousands of apps with a simple two-step and multi-step Zap builder.
Best for: Users who want the widest app compatibility and are willing to pay a premium for simplicity and reliability.
Free plan with 100 tasks/month. Paid plans start around $19.99/month — check current pricing on the Zapier website.
For solo businesses, the right automation tool depends on how many tasks you need to automate, how complex your workflows are, and how much you are willing to pay as your usage grows.
Zapier is the easiest to get started with and supports the most apps. Make is more flexible and cheaper for high-volume or multi-step logic. The right choice depends on what you are actually trying to automate.